Originally from Toronto, New Mexicans Siobhan Kilbride and her mother Kenise identified a unique opportunity to provide nurse recruiting services for hospitals in Albuquerque who desperately need nursing staff. They knew that Toronto had a surplus of nurses and decided to turn their idea into a business.
In designing Salud Recruiting Services’ website, the primary goal was to educate nurses in Canada about the quality of life as well as robust job opportunities available in New Mexico, specifically Albuquerque.
The company already had a logo developed, so we created a full color palette to expand on the branding.
Photography from the state tourism board combines with descriptive text to entice potential candidates. Interested nurse candidates can even apply and submit their résumés online through the site. The website also describes the company’s recruiting services for employers.