2020 marketing checklist
Small business owners: Don’t start the new year behind. Take a tip from big companies. Yes, it’s important to be attentive to sales and hitting targets as the end of the year approaches. It’s also time to plan for the…
design reboot
Change is good. For years I've been advising clients about periodic reviews to be sure we're on target with brand presentation. It's crucial to stay current and relevant. And yet, it took awhile to figure out what I wanted to…
celebrating the big 2-0!
Wow, 20 years goes fast. I just realized that's how long I've been creating websites. Remember 1999? It was the era of The Matrix, Britney Spears (v.1), Backstreet Boys, Will & Grace (v.1), and Sex and the City. Serena Williams…
Q4 small business marketing check-in
What a year it's been so far. How's your business doing against targets you set for 2018? Successful businesses take time now to review performance and refine goals as the year comes to a close. It's not enough to post…
show your website some love
Keeping up with website maintenance, security and updates can be a major headache. If you’re a business owner, chances are you don’t have a whole lot of time to deal with the details. But there are a few things that…
web design and seo
Effective online marketing requires both. Every business wants a website that gets attention and converts online traffic to potential customers. Professional web design and SEO work hand in hand to make that happen. A bold, beautiful, well messaged website only…
in with the new
Year-end is one of my favorite times in the business cycle. It's our big chance to evaluate what we accomplished in the past 12 months and where we'd like to go in the new year. On social media we've been…
marketing makeover
Are you planning a new website for 2018 or maybe a redesign? Thinking about rebranding? There are many reasons a company should start the new year with a fresh new look and strategy, and now’s the time to get started…
do you need a marketing coach?
If you don't have marketing expertise or a plan, the answer is yes. Every business owner understands the importance of planning. Only the successful ones actually do it. Fourth quarter is the time of year when busy executives set aside…
design matters
Are websites today just about SEO, analytics and tracking, leads capture and conversion? Does web design matter anymore? The answer is simple. Design matters more than ever. User-friendly design with outstanding aesthetics separates average (non-performing) websites from a well-tuned business…