Working with start-ups is always fresh and exciting. In the case of Origin in Ojo Caliente, New Mexico, we’ve had the opportunity to help owner Jill Edelman build her unique business from the ground up.
Origin is a small guest resort reminiscent of Georgia O’Keeffe’s home and studio (which lie just 20 miles up the road in northern New Mexico). Behind the inn, a natural sandstone butte containing a mysterious hand-carved art cave stands sentinel over the sprawling 145-acre property. A combination of guest resort, vacation home rental, workshop facility, event center, tourist attraction and retreat, Origin represents the essence of New Mexico.
Our resort branding design work began with developing a strategic marketing plan, which led to creating the branding. Then came the online presence with a resort website, social media and extensive custom resort photography. We worked with the Alvarez Group in Los Angeles to develop the logo and rich color palette that echo the interior of the inn, cave and surrounding landscape. Nita Alvarez and her team also created print materials and signage for the property.
Origin now enjoys an influx of overnight guests as well as visitors from the Southwest and beyond who come to tour the art cave by renowned “cavedigger” Ra Paulette.
“I have had a fabulous experience with Allison. She is timely. She is intuitive. She has an impeccable sense of aesthetics. I have felt like I was in the right hands from the beginning and she follows up to make sure I am always satisfied with the progress.”