The website we created for Jeff Gruber proves that human resources and stock images don’t need to be boring.
Jeff originally created a website for himself on a do-it-yourself platform and quickly realized the limitations of that kind of website. He was spending too much time on the website and it still didn’t wasn’t as professional as he needed it to be. And the site had no SEO value because of the way it was constructed on Web.com.
As an independent, Santa Fe-based human resources consultant, Jeff works with executives around the country facing complex people problems. With decades of experience in major corporations as well as mid-sized companies, Jeff needed a website that presents his capabilities and credentials professionally. He also needs visibility with search engines.
To meet Jeff’s needs, we created an entirely new website on the WordPress platform. We opted for a one-page scrolling design and created a simple logo to establish Jeff’s brand online. To illustrate themes in the content, we chose contemporary stock images of the kind of multigenerational, happy workplaces we want Jeff’s clients to imagine for their own businesses. We then carried design elements and messaging from the website into Jeff’s LinkedIn and Facebook business page profiles.
Like all of our websites, JNGruber.com is mobile-friendly and SEO-ready. Jeff recently had the site optimized for better visibility with search engines.
Since launching the website, we’ve worked with Jeff to create a mini-marketing campaign around human resources assessments, an excellent portal for Jeff to show his expertise in solving people problems within any size organization.
“Allison is an experienced and insightful website designer who can lead business owners effectively through the steps to create a high-quality website. Her marketing expertise is especially helpful in guiding and shaping content so the right messages reach the right audience.”