insights

Success is the result of creativity,
hard work and a love of what you are doing.
Allison Rae Design - Samuel Design Group Website Redesign

dream bigger

September 18, 2016 - business, design, marketing, web design, websites

So you’ve been thinking about your website and wonder if you need to change it somehow, freshen it up, make it work better for your business. If you’re even asking yourself the question, it’s probably time for a new website or a major redesign. I’ve…

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ch-ch-ch-changes

January 20, 2016 - branding, business, marketing

What can a business learn from a rock star? David Bowie wasn’t just a musician, an entertainer, a style icon. He was Bowie, the brand. He not only adapted to cultural changes over four decades in the public eye, he led the revolution. In music,…

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back to basics

November 5, 2015 - branding, business, internet marketing, marketing, seo, social media, web design, websites

Finally, in 2015, the pendulum is swinging back. As the year comes to a close, businesses everywhere are measuring performance and evaluating what worked and what didn’t in their marketing programs. After years of focusing on online strategies – often to the exclusion of traditional…

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3-2-1 re-launch

September 18, 2014 - branding, business, design, marketing, seo, social media, websites

A website redesign is never simple, but it can be super-rewarding. After two years with our previous website, it was time for a change this summer. You’re looking at the result. We put a lot of thought into freshening the look, navigation and content to…

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ARD-blog-bizcall

business habits

August 18, 2014 - business, marketing

How many times this week have you noticed your emails or phone messages went unanswered? Or your lunch date cancelled at the last minute. Or you’re late to your next appointment because a guy in your last meeting wouldn’t stop talking – about himself. People…

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small business marketing tips

June 13, 2014 - branding, marketing, seo, social media, websites

This morning Kameron Kramer interviewed me for his radio show (The Legal Side of Business) about marketing for small businesses on a budget. Following my own advice about blogging, I thought I’d post the highlights here. We love helping entrepreneurs realize their dreams. Many small…

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allison-rae-design

sustainable design

June 12, 2014 - design, marketing, seo, social media, websites

People always comment when I hand them my business card. They love the sun and the name. And then they ask “What’s sustainable design?” I chose the phrase carefully to reflect my values and beliefs. In our fast-paced world, sustainability means making choices with the…

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